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Raising of the efficiency of residential building
Trachta, Štěpán ; Khelerová, Vladimíra (advisor) ; Petr, Michal (referee)
The thesis deals with the evaluation of residential building located in the territory of Prague 1 and increasing its efficiency. The main goal of the thesis is to choose the right method of evaluation for this particular property and to present ways how to increase its efficiency and therefore its market value and revenue from rents. Furthermore, Law related to lease relations are described in the thesis as well. In the end of the thesis the market value is set using modern methods of property evaluation.
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Analysis of the real estate market in Prague
Svoboda, Filip ; Khelerová, Vladimíra (advisor) ; Goldstein, David (referee)
This bachelor thesis analyzes the real estate market in Prague. The aim of the thesis is to ascertain the current status of the market, how the economic crisis affected market prices, and what developments can be expected in the future. To determine what changes can be expected in the future, we must do an estimate of market development. To estimate market development, a price comparison of different types of properties needs to be done to show the change during the crisis. Subsequently, analyzing the current state of the market will determine whether the market has fully recovered from the crisis and if it is yet prosperous
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Cultural standarts of Russia
Prokopová, Klára ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The first part is focused on theoretical information. There I introduced all the key terms and mentioned the most famous expert studies. I focused not only on cultural standarts in overal, but also specifically on cultural standarts of the Czech republic and Russia. The second part is all based about Russia. There are basic information, history and political and economical situations introduced. The third part is practical. I compared the cultural standarts of the Czech republic and Russia. I also compared results of specialists analysis with my own analysis, based on a questionnaire.
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The Phenomenon of Youtubers and their Utilisation in Marketing
Tauchenová, Kateřina ; Khelerová, Vladimíra (advisor) ; Kůželová, Tereza (referee)
This master´s thesis is called The Phenomenon of Youtubers and their Utilisation in Marketing. It presents Youtubers as idols of today´s young people and introduces options of utilization of their power for marketing purposes. The first chapter introduces the reader to the general matters of online marketing and offers basic knowledge about this area. The second chapter is dedicated to social networks and their utilisation in marketing field. The third chapter introduces the topic YouTube. It explains the term Youtuber and presents the types of videos mostly published by them. The last chapter is dedicated to the concrete examples of marketing activities which were realised within the Czech market. The main part of this chapter is three case studies which analyse three concrete marketing campaigns realised in cooperation with Youtubers. The goal of this thesis is to offer an integrated overview of the phenomenon of Youtubers and the mechanism of their commercial cooperation with brands and also to evaluate the effectiveness of the campaigns involving Youtubers in comparison with campaigns which use the traditional online marketing tools.
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Czech-Mexican and Mexican-Czech cultural standards in the study environment
Bendová, Ivana ; Křečková Kroupová, Zuzana (advisor) ; Khelerová, Vladimíra (referee)
The main objective of the thesis is to define a Czech-Mexican and Mexican-Czech cultural standards focused on students. The findings are compared with the theory of cultural standards by Ivan Nový. Identification of cultural standards is studied on the basis of the cultural standards method of Alexander Thomas based on an analysis of recurring conflict situations. The data collection was carried out through qualitative interviews with Czech having experience studying in Mexico and Mexican who studied in the Czech Republic. The research aims to analyse the differences in the approach to the time, the perception of authorities and difference in the meaning of education of Mexicans and Czechs. In the end, research findings provide recommendations for Czechs planning to study in Mexico as well as for Mexicans who wish to study in the Czech Republic.
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Develompment of crowdfunding in Czech Republic
Šišková, Kristýna ; Khelerová, Vladimíra (advisor)
The purpose of this thesis is to describe the development of crowdfunding, the alternative way of financing projects, in Czech Republic since its establishment to the present. The introductory part describes a theoretical definition of the concept of crowdfunding. The second part is devoted to the description of the development of both foreign and Czech crowdfunding platforms. Third section identifies the factors influencing the success of the project incl. practical examples. The following chapter examines specific examples of successful projects based on statements of project creators. The next chapter is based on survey of crowdfunding awareness among the Czech public. Lastly there is a list of expected trends and possible future developments of crowdfunding platforms.
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Onboarding process for new employees
Benešová, Barbora ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This master thesis deals with the topic of new employee orientation and onboarding process. The emphasis is placed on explanation of how the onboarding process and other human resource management activities affect the overall economic performance of a company and achieving its goals. Recent surveys and aspects of the current labor market are taken into account in order to highlight the increasing importance of effectively onboarding new employees. The practical part analyzes the onboarding process in a chosen international company. Based on the outcomes of the research a new proposal to optimize the existing process is introduced.
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Vietnamese cultural standards and their impact on the life of Vietnamese in the Czech Republic
Nguyenová, Zuzana ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The dissertation focuses on Vietnamese culture from the perspective of the Hofstede´s model of cultural dimensions and also describes its development and the factors that shaped it. Emphasis is laid on Vietnamese business etiquette, which includes previously discovered evidence of a Vietnamese way of thinking and acting. Attention is also paid to the characteristics of the Vietnamese minority in the Czech Republic, the static data related to this minority and evaluation of its integration. The goal of the research is to reveal the cultural differences between Vietnamese and Czech society and describe the influence of the Czech environment on original cultural values and habits of members of the Vietnamese minority in the Czech Republic.
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Marketing Activities of the Ministry of Agriculture to support domestic food and their effects
Vojtěchová, Barbora ; Khelerová, Vladimíra (advisor) ; Čapková, Mariana (referee)
Due to the liberalization of the international trade, there is an increase in food imports to the Czech Republic. However, many producers are not able to face this competition and are forced to end up their business. This leads to the decrease in the production of agricultural commodities and foodstuffs which also reduces the food self-sufficiency of the Czech Republic. Therefore the Ministry of Agriculture (MA) runs activities in order to promote domestic food and the competition "Regionální potravina" is one of those activities. The related campaigns are aimed at both the producers and consumers. The aims of this thesis are to find out how producers perceive the competition Regionální potravina and activities of the MA and whether producers observe that competition and activities of MA have some positive effects. Another aim is to find out whether consumers know the competition Regionální potravina and activities of MA, whether they buy this food and whether they prefer to buy Czech food. The theoretical part concerns especially marketing and legislation related to the promotion of domestic food. The practical part is based on a survey among producers and consumers. Based on the results of this survey, the recommendations for the Ministry of Agriculture are set out.
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