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Proposal of Website
Erle, Vojtěch ; Šmejda, Jan (referee) ; Řešetková, Dagmar (advisor)
This bachelor’s thesis deals with the design and creation of websites firm Malokapacitní jatka Machač, s.r.o. using HTML and cascading style sheets to increase demand of the company. The thesis includes theoretical background, the selection of suitable analysis tools to create websites and description of the actual design of the site.
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Proposal of Corporate Web Site
Dobrovolný, Lukáš ; Klusák, Aleš (referee) ; Řešetková, Dagmar (advisor)
The bachelor’s thesis deals with the web design of the engineering company K.B.K.-KON, s.r.o. to ensure better corporate promotion. Thesis is divided into three parts. In the theoretical part, there are analyzed current trends in the field of the web design, analytical part deals with analysis of current status and practical part describes the concrete design of the website based on the findings described in the theoretical part.
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Proposal of Website
Krutiš, Rostislav ; Durda, Ivoš (referee) ; Řešetková, Dagmar (advisor)
This bachelor thesis deal with the proposal of website for Stavební firma Stavospol Znojmo, s.r.o. The first part includes the theoretical base for the thesis. In the following part I evaluate the current state of their wedsites. The practical part contains the methodology of the proposal for creating the website presentation.
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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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Modern Approach to E-shop
Paulas, Jiří ; Orság, Filip (referee) ; Řešetková, Dagmar (advisor)
This thesis describes the design model improving the conversion ratio in e-commerce minicams.cz and the implementation of its individual parts. This is done by using modern technologies and methods to maintain long-term funcionality, low-cost and efficiency of the result.
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Web Site Proposal
Ujčík, Jiří ; Smejkal, Jakub (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis deals with web design for an existing company to increase the visibility on the market and subsequent expansion into foreign markets. The work deals with the content of the procedures that give form to the whole Internet presentation, namely graphic design, programming, search engine optimization and placement of the pages on the internet. The conclusion brings a financial assessment of the project together with the costs and expected benefits.
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Proposal of prediction model sales of selected food commodities
Řešetková, Dagmar ; Dostál, Petr (referee) ; Krčmarský, Miroslav (referee) ; Zelinka, Ivan (referee) ; Rais, Karel (advisor)
The dissertation is generally focused on the use of artificial intelligence tools in practice and with regard to the focus of study in the field of Management and Business Economics at using the tools of artificial intelligence in corporate practice, as a tool for decision support at the operational and tactical level management. In the narrower sense, the task deals with the proposal of the prediction sales model of selected food commodities. The proposed model is designed to serve as a substitute for a human expert in support decision-making process in the purchase of selected commodities, especially when training new staff and extend the currently used methods of managerial decision-making about artificial intelligence tools for company management and existing employees. The aim of this dissertation is the design prediction sales model of selected food commodities (apples and potatoes) for specific wholesale of fruit and vegetable operating in the Czech Republic. To become familiar with the behaviour of selected commodities were used primary and secondary research as well and knowledge gained from Czech and foreign literature sources and research. The resulting predictive model is developed using statistical analysis of time series and the sales prediction proceeds using the tools of artificial intelligence and is modeled by an artificial neural network. The dissertation in the practical part also contains proposals for the use of the prediction model and partial processing procedures for: • practice, • theory, • pedagogical activities.
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