|
|
Influence of Advertising on Consumer
Vnoučková, Monika ; Hajdíková, Taťána (advisor) ; Trachta, Václav (referee)
The aim of bachelor thesis "The influence of advertising on consumers" is to get awareness of the election campaigns. And in terms of influencing public opinion of the Czech Republic during the election period and also in terms of marketing professionals. At work describes methods of promotion and communication mix. Following is describen the procedure for creating an advertising campaign.
|
|
|
Strategic Analysis of an Enterprise
Riegelová, Lucie ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
This thesis entitled "Strategic analysis of a company" concerns the theory and practice of strategic management of a company development. It includes a general characteristic of strategic planning and management, strategic analysis and various types of strategies. It also has a complete strategic analysis of a specific company. In conclusion, the thesis is focused on the specific outputs strategic analysis along with the proposal of recommendations, which should contribute to a successful development of a new branch of the described personnel agency.
|
|
|
Strategic Analysis of a Business Plan
Svoboda, Jan ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The aim of this work is to evaluate the business plan. The work is divided into two parts. The theoretical part explains important terminology and analysis. The practical part introduces the aim of the investor. The questionnaire survey revealed requirements of potential customers. The data from questionnaire survey were the basis for the preparation offer. In this thesis are external and internal analyses. On this analyses based SWOT analysis.
|
|
|
Business Plan
Shvets, Anna ; Trachta, Václav (advisor) ; Musil, Martin (referee)
The aim of this bachelor thesis is to process a business plan for establishing a company Health Life Inc., which be engaged in salt cave. The thesis is divided into two parts. The first one is focused on a theoretical interpretation of basic terms, which related to busi-ness, and structure of business concept. The second part is practical; it deals with pro-cessing the whole necessary information is needed for establishing a specific company. An output of these parts is a created business plan, which helps to find out whether the project for establishing Health Life Inc. is feasible.
|
|
|
Podnikatelský plán
Bekesheva, Karina ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
This Bachelor`s thesis is a business plan of the event agency. It consists of two parts: theoretical and practical. Theoretical part is based on theory from books and other re-sources. In theoretical part there are some definitions about entrepreneurship, business plan and some strategic analyses tools. In addition, it includes the history of entrepre-neurship in Kazakhstan. Practical part is focused on creation the business plan. It in-volves some external and internal analyses, marketing strategy and financial plan. Based on this business plan it should be evaluate if the business is profitable or not.
|
|
|
Business Plan of a chosen Firm
Vlková, Martina ; Trachta, Václav (advisor) ; Musil, Martin (referee)
This work deals with the structure of a business plan, and its use in practice. It is divided into theoretical part and practical part. The theoretical part describes the general structure of the business plan. Provides information about companies and business. Furthermore, it also deals with financial analysis, mainly horizontal and vertical analysis and analysis of financial ratios. Conclusion the theoretical part is about the presentation of the company on Facebook. The practical part is focused on creating a business plan for a dance studio. Processes SWOT analysis, Porter five forces analysis and financial analysis at the end. Conclusion provides information on the project's feasibility.
|
|
|
Business Plan for Starting a new Business - Limited Company
Jakoubková, Markéta ; Trachta, Václav (advisor) ; Musil, Martin (referee)
The main objective of this paper is to formulate a business plan for an e-shop with a women's clothing, and an assessment of its profitability. The theoretical part defines basic terms and lists all the essential terms which should be included in the business plan. It is followed by a practical part in which I deal with a specific business plan, thus establishing e-shop The Butik. In addition to the formal requirements of the business plan is also part of the analysis of competition, marketing strategy, detailed analysis of the potential market and analyses of the critical factors of the project. The appendix then includes detailed data of the analysis. The aim is to determine the competitiveness and viability of the business plan.
|
|
|
Business Plan for Starting a new Business - Limited Company
Hrbáčová, Hana ; Trachta, Václav (advisor) ; Hajdíková, Taťána (referee)
The Bachelor thesis deals with the formation of a business plan for a newly emerging limited liability company. The goal of this thesis is processing of the business plan for a company which manufactures chocolate pralines and chocolate bars. The theoretical part briefly defines the basic terms and procedures according to the valid legislation and is focused on the structure of the business plan. The practical part deals with compiling of the business plan with all the essentials for a specific company.
|
|
|
Business Plan for Establishment of Trade
Karpenko, Oleksandra ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The aim of this work is to develop a concrete business plan for the establishment of trade. Work consists of two parts. The first part is theoretical, which explains the basic mechanisms and purpose of the business plan, and captures the business sector - namely trades. The second part is a practical one, which has its own elaborated business plan, which is able to produce a real foundation joinery. Finished business plan will serve both for himself a businessman, but also as a calling card for investors in obtaining necessary foreign capital eg. in the bank.
|
|
|
Business plan - Video Production
Šiška, Adrián ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
This thesis is focused on creating a business plan for the new company whose business is providing services of video production. The theoretical part is conceived as an exploration of literary sources for the definition of the basic concepts of business. The practical part proceeds to analyze the environment in which the company should exist. Based on this analysis there are identified opportunities and threats from the environment of the company and its strengths and weaknesses. In addition, this section includes company's marketing mix and financial plan. The final part contains an overall assessment of the feasibility of this business plan.
|
guest ::
