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Gamification and its role within service design process
Laky, Jan ; Špaček, Miroslav (advisor) ; Fuksa, Miroslav (referee)
The work deals with the term Gamification, its origin, dez/interpretation and possible future. Gamification is based on game/play and its historical development, which is described in the work from ancient times to the era of computers. This brings us to the relationship between gamification and digital technologies that can develop its true potential. Goal of the practical part is to develop own gamified solution based on identified principles of gamification. Actual creative process is preceded by an analytical part where I try to identify a niche market and fill it.
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New Product Development Using Design Thinking Approach
Školová, Alena ; Jiřinová, Kateřina (advisor) ; Špaček, Miroslav (referee)
The subject of this thesis is an innovation process using design thinking approach and resulting in a potentially successful new product, a board game. The first part reflects the theoretical approaches to innovation in general, the division innovation by various aspects and the models of the innovation process. Further is presented approach design thinking in more details, because this approach will be applied of the specific case of new product development in the practical part. The theoretical part is closed by methods financial evaluation of investments, which will help to evaluate a new product economically. The practical part begins with a description of the object of the innovation process and introduction of market of board games. This is followed by development a new product by design thinking approach, which is divided into phases inspiration, ideation and implementation. The result of the innovation process is a board game, that reacts and responds to the needs and wishes of potential customers, because of the empathy in the initial phase. Its economic viability was confirmed through the application of some methods of financial evaluation of investments.
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Evaluation of the innovative organization
Klim, Michal ; Špaček, Miroslav (advisor) ; Holečková, Lenka (referee)
The main objective of my thesis is to evaluate an innovative organization STOMATOLOGICKÉ CENTRUM MUDr. IVO MAREK s.r.o. and its innovative process. Evaluation method uses the discounted cash flows of APV variant. The innovation process value is estimated as a difference between the estimation of the organization value and a hypothetical estimation of the organization without the innovative process. The result shows that the innovative process has a significant effect on the overall value of the organization.
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Open innovation as an essential part of a company's innovation strategy
Skibinska, Olesia ; Špaček, Miroslav (advisor) ; Lyiubinets, Jaroslav (referee)
The aim of this thesis is to create an innovation strategy for R&D Department of a company that is operating in IT industry with a special focus on Open innovation. It consists of theoretical and practical part. Theoretical part presents modern literature research on innovation and outlines main concepts. Definition of innovation, its types and different approaches are described. Moreover, main principles of audit of Open innovation readiness and its measurement is presented. The last part is devoted to the description of IT industry and future trends. Practical part is devoted to company's analysis, audit of readiness to implement Open innovation approach and creation of innovation strategy for R&D Department.
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Evaluation and creation of the strategic plan of the Czech Philharmonic
Lacová, Diana ; Špaček, Miroslav (advisor) ; Riedlbauch, Václav (referee)
The aim of this thesis is the identification, analysis and subsequent evaluation of the strategic plan of the Czech Philharmonic in order to contribute to the improvement and expansion of evaluation methodologies in the cultural sphere. This will be achieved via interviews with the management of the organization as well as with analysis of current strategy using selected strategic tools and evaluation methods. This master thesis is divided into theoretical and practical parts. The main theme of the theoretical part comprises the definition of strategic management and its tools and further description of methods and approaches of strategic plan's evaluation. The practical part is devoted to the description and evaluation of the current strategy of the Czech Philharmonic, the output of which is to formulate improvement measures and new strategic possibilities.
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Process management in the logistic company and its implementation and evaluation
Sedláková, Soňa ; Špaček, Miroslav (advisor) ; Martínez, Felipe (referee)
This thesis is focused on process management. Its aim is to identify the processes of the selected company and present a graphic illustration of these in process maps. The maps are results of process mapping, which is a combination of several techniques - participation in process, one-to-one interviews and observation. Practical part also includes situational analysis. For description of macroenvironment, PEST analysis was used. It defines political, economic, social and technological situation in the Czech Republic. The analysis of the microenvironment deals with trends in the area of e-commerce and parcel transport. In order to analyze the competitive environment, Porter five forces analysis has been made. The analytical part is enriched by SWOT analysis. In conclusion, due to the findings from the analyses, the author formulates proposals for the improvement of selected business processes.
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Selection of merchandising and gifts supplier in an international company
Matura, Marek ; Fotr, Jiří (advisor) ; Špaček, Miroslav (referee)
The aim of this thesis is analysis and resolution of the decision-making problem "selection of merchandising and gifts supplier in an international company" using multi-criteria decision process while respecting risk. The goal of this thesis is to select a suitable supplier and offer recommendation to company's management for solving similar decision processes. The theoretical part of the thesis describes the knowledge base of methods and procedures of decision analysis that are later applied in the practical part of the thesis on the specific project with aim to optimize the decision-making process and identify the best variant. The conclusion of the thesis provides recommendations for solving similar problem in the future.
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Value creation in innovative company and its assessment
Zámečník, David ; Špaček, Miroslav (advisor) ; Rýdlová, Barbora (referee)
The diploma thesis "Value creation in innovative business and its assessment" is aimed at assessing the value of Family brewery Bernard company and later usage of potential scenarios to determine the expected value of the company. The thesis consists of two parts. First is theoretical-methodical part, where the means, methods and processes of the appreciation itself, strategic analyses, financial analyses, value generators and financial plan are analysed. Second half is aimed at practical part, where the above-mentioned theoretical process is applied to the particular business.
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Post-merger integration
Dušička, Jiří ; Špaček, Miroslav (advisor) ; Mejdrech, Vlastimil (referee)
The objective of this thesis is to provide a comparison of theoretical knowledge, mapping processes in the post-merger integration, including the perspective of professionals and an assessment of the post-merger integration in selected company in terms of achieving the objectives of the integration project. Further objective of the thesis includes an analysis of the integration from the perspective of corporate culture, perception of employees and basic information on analyzed acquisition. The primary benefit is to create a theoretical basis for the integration process for further detailed research and theoretical preparation for the implementation of the post-merger integration. At the practical level following thesis should serve as a general guide on how to proceed in this process. The practical part contains a comprehensive analysis of the integration phase and its impact on the selected company, comparison with the best practices and general recommendations. Furthermore the thesis provides a high level perspective on the acquirer's future development and its long-term profile. Research methods were mainly driven by interviews with the management of the company, analysis of internal documents and questionnaire.
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