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Evaluative Language in Electronic Product Reviews
Polášek, Radek ; Mihai, Hana (oponent) ; Reich, Pavel (vedoucí práce)
This thesis will focus on the evaluative language in mobile phones reviews. For this purpose, review of Apple iPhone 7 is going to be used. Apple company has wide portfolio of products, such as computers, TVs, tablets, watches or mp3 players. Phones are still one of the most popular products. For this reason, phone reviews are perfect source for this thesis. The main purpose is to analyse and demonstrate the means of advertising in the field of corporate discourse and unveil the strategies and tools to influence the reader, appealing on emotions, morals and aesthetic perception. I suspect that reviews are rather biased to due to the used form of language, which might contain personal opinions of the author or methods of manipulation with the reader. These methods may be deployed in the text stylisation, appealing on the reader´s emotions and social background or in the decision making about providing certain information. This thesis is going to verify whether this statement is true or false.
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