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Design and implementation of mashup application working with geolocation
Vacek, Zbyšek ; Smutný, Zdeněk (advisor) ; Čermák, Radim (referee)
This bachelor thesis focuses on geolocation and on working with geographic position of user in web applications. The thesis consists of theoretical and practical parts. Subject is firstly introduced with theoretical knowledge which explains basic principles of getting position and working with HTML5 geolocation interface. The thesis discusses types of location based services and the most successful applications working with location of user. The practical part uses theoretical knowledge to develop new application working with location. The result is multipurpose geolocation application.
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Proposal and implementation of web application for single entry book-keeping
Hofhanzl, Martin ; Smutný, Zdeněk (advisor) ; Juříček, Jan (referee)
This bachelor thesis deals with issues of single entry book-keeping and web technologies that nowadays may be used while developing web applications. Its aim is to introduce basic structure of single entry book-keeping, describe web technologies and develop a web application for single entry book-keeping. In terms of the theoretical part, there are compared available applications with an overview of their features. Characteristic of single entry book-keeping is introduced which and subsequently followed by chapter related to web application requirements. To conclude this part there is a basic characteristic of web technologies that were used while developing an application. In terms of the practical part, there is outlined a process of designing graphic interface which represents the simple shape of the landing page as well as application. Data structure is specified in detail as a follow-up to a characteristic of single entry book-keeping. The last part focuses on the practical example of functions in the application. The practical output of this thesis is real web application which is ready for first users.
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Software for Online Record of Sales
Nguyen, Viet Bach ; Vojíř, Stanislav (advisor) ; Smutný, Zdeněk (referee)
One of the key elements of retail facilities is a cash register system because it optimizes the checkout process. Even though retail firms usually present a conservative behavior towards innovations, they still need both human resources and high-quality machines to help maintain the smoothness of daily processes, especially with cash registers and POS systems since they carry out the most crucial process in the whole establishment. Law and regulations are also an issue that firms must deal with. Most of cash registers and POS systems in the Czech Republic are to be deemed useless due to the introduction of the new Act of Online Record of Sales. This means that old machines and systems will have to be replaced by newer ones. The goal of this thesis is to design and implement a solution for retail firms to cope with legal requirements of the regulation. To achieve this goal, the thesis first deals with the requirement analysis of POS systems. It also provides a detailed analysis among significant features of the statutory regulation while describing the fundamentals of that regulation. A design of a POS system is then proposed based on gathered information. Its implementation is then carried out using the web as its platform. The POS system implements a client-server model using some of the newest and most popular JavaScript web technologies including jQuery, Express framework, Node.js and MongoDB database system. The output of this work is an on-line application which provides many important features to support retail businesses and thus can become a convenient and beneficial solution for entrepreneurs.
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Analysis of the loading speed of websites using CSS frameworks
Zoubek, Martin ; Vojíř, Stanislav (advisor) ; Smutný, Zdeněk (referee)
This thesis deals with the loading time of websites developed by CSS frameworks. Thesis also focuses on website optimization and website measuring. The main goal of this thesis is to execute the performance analysis on a websites developed by different CSS frameworks. Finally approach and evaluate which CSS framework is due to the loading time of a website best suited for a particular type of website. The theoretical part explains the concept of CSS framework. In this part are also presented the most popular CSS frameworks. Following part of thesis deals with loading time of websites. There are described optimization possibilities and website measuring. In the practical part is the performance analysis of the loading time of different websites developed by different CSS frameworks. The conclusion of thesis evaluates the results of the analyzes and subsequently are presented recommendations which are based on these results. The recommendations and the analyzes forms main contribution of this thesis and can help to website developers to select a CSS framework for developing websites due to less loading time of a website.
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A method for selecting a portfolio of tools for online marketing activities and supporting their management
Smutný, Zdeněk ; Doucek, Petr (advisor) ; Stříteský, Václav (referee) ; Novotný, Ota (referee) ; Hynek, Josef (referee)
Online marketing activities play an increasingly important role for organization in connection with the development of internet based technologies and their positive reception by the society. The aim of this dissertation is to design an artefact that would support the decision making of marketing specialists and thus the management of online marketing activities. The starting point is an explorative research among Czech companies, which identifies the issues felt as problematic and the needs of the selected set of organizations. Introduced at the same time is the current state of use of selected tools for online marketing by these organizations, and the situation is compared with worldwide development. The output of this explorative research, the examination of scientific literature, and a critical analysis serve as a basis for designing an own method, Genoma, whose purpose is to support the decision making of marketing specialists, and thereby also the management of marketing activities in internet-mediated environment. This method is presented as Deming (PDCA) cycle, which enables it to be used not only separately, but also as part of other frameworks for the management of marketing activities (e.g. the frameworks PMF, MCPF and RACE, which are presented in the dissertation). The Genoma method uses mainly the genetic algorithm for selecting a suitable portfolio of online marketing tools for a particular campaign. The selection is made on the basis of expected feedback at the level of social interaction, meeting the given marketing targets, and the financial demands of the individual tools. The prerequisite of using this method is a knowledge base that includes the area of sociotechnical interaction, which is based on interpreting phenomena related to the internet-mediated environment and the features of complex networks. Methodically, this dissertation builds on the complementary relationship of the behavioural (social informatics) and the design type of research (design science research). The final assessment of the suitability of the proposed method is done on the basis of a multiple case study, which uses also an own program created in C#, implementing the genetic algorithm used in the Genoma method.
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Application of system theory on webdesign process
Pařízek, Jan ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
This diploma thesis applies the principles of systemic thinking to the current web design process. It focuses on dealing with the issues related to conflicts and diversity of opinions among individual members of the team working on web design. In the theoretical part, this thesis deals with topic areas and activities relevant for modern approach to web design and the overall role of the user during the design process. In the practical part, the team responsible for web design is viewed as a soft complex system, to which Checklands soft system methodology is applied as a problem-solving tool.
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A method for building an IT startup company
Grosser, Tomáš ; Smutný, Zdeněk (advisor) ; Tománek, Martin (referee)
The present thesis focuses on founding and evolution of information technology startups. Special attention is given to the personality of the founder and the options of financing a startup in the Czech Republic. A survey among the students of the University of Economics, Prague regarding the general awareness of the issues related to the founding of a startup and the main obstacles to it is an integral part of the thesis. The main contribution of the thesis is a method for building up the IT startups, which may serve as a hand-book for potential future founders. As a secondary contribution, this thesis serves as a compact overview of the issues related to startups, especially to the person of the founder and financing possibilities in the Czech Republic.
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Implementation of leasing solution into ERP Microsoft Dynamics Navision
Juřík, Vlastimil ; Smutný, Zdeněk (advisor) ; Říhová, Zora (referee)
This master's thesis delivers a comprehensive view at leasing business processes running in small and medium-sized leasing companies including the feasibility of their support through an imple-mentation of leasing application software. The first objective of this thesis is the design of an application software system, which will cover general leasing process in small and medium-sized leasing companies for the purpose of development packaged application software system suitable for implementation into small and medium-sized leasing companies. The second objective is a design of a specific implementation of a software system defined in previous objective of thesis. The design of an implementation is based on Microsoft Dynamics Sure Step project management methodology, which was adapted for the purpose of implementation of designed leasing application software into medium-sized leasing company. The first part of the thesis introduces basic concepts occurring throughout whole thesis for a clear understanding of the purpose of the practical work and its processing. The second part describes the Microsoft Dynamics platform as a variety of business software tools suitable for departmental development of leasing solution. This platform includes project management methodology suitable for the business software tools. The third part contains a design of an application software covering general leasing process. The fourth part describes the design of a specific implementation of a leasing application software system defined in previous part of thesis into medium-sized leasing company.
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The impact of the internet on human behavior
Tischler, Jakub ; Řezníček, Václav (advisor) ; Smutný, Zdeněk (referee)
The aim of this work is to discuss and analyze the impact of the Internet on human behavior. As we can see, nowdays the procrastination on the Internet grows to the big problem. There is a shift of priorities in society. People still frequently escape into the virtual world, which for them becomes quickly addictive, just like a drug. Addiction on it can cause mental health problems and complications. Nowdays is internet very often preferred source of information. But we verify their authenticity fewer and fewer. People in this virtual world shamelessly resorted to lies. Internet is a medium where there is always something new. And human behavior is changing because of the internet too. New phenomenons confirm it. Users are losing their natural barriers and for beeing in the center of attention in the online world they don't hesitate to endanger their own lives.
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Marketing in virtual environment
Karásek, Pavel ; Smutný, Zdeněk (advisor) ; Řezníček, Václav (referee)
The bachelor thesis focuses on online marketing and its connection with 4Ps of traditional marketing and SEO optimization. Thesis consists of two parts. Theoretical part defines and explains basic facts about online marketing. The 4Ps of marketing are analyzed and compared in virtual and physical environment. There are pros and cons mentioned for each environment. Practical part is dealing with the optimization of the internet website owned by hotel S.E.N. The optimization reflects the marketing needs of the hotels marketing concept. The optimization uses techniques of the online marketing which were explained in the theoretical part. The obtained results are summarized and evaluated at the end of the thesis.
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