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Proposal of Marketing Plan in Company
Dlabal, Tomáš ; Klásek, Pavel (referee) ; Milichovský, František (advisor)
The subjekt of this bachelor thesis is marketing plan proposal. It’s analysis of current condition of the company, finding out it’s weaknesses and new and the new solution. First part is theoretic, containing basic terms and ideas of marketing and communication. Second part is concerned with practical research. It’s goal is improving marketing communication in the company.
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Proposal for Communication Mix of the Selected Company
Hamerník, Petr ; Fischer, Jan (referee) ; Milichovský, František (advisor)
This bachelor´s thesis focuses on analyzing the current communication mix on the B2B market. It consists of theoretical, analytical and design part. The theoretical part deals with important concepts in marketing, analysis, and especially communication mix, which is used in the B2B market. Analytical part analyzes the particular company and analyzing it based marketing tools. Design part is to set up new communication tools.
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Proposal of Communication Plan in ACTcz, s.r.o
Šotola, Filip ; Linhartová, Aneta (referee) ; Milichovský, František (advisor)
This thesis deals with a draft of a communication plan in a company ACT CZ s.r.o. Its main goal is to draft more effective communication mix, based on a current identification of a marketing communication and results of previous analysis of both external and internal environment. The thesis is divided into three main parts - theoretical, practical and that focusing on a draft. The theoretical one includes basic marketing expressions described in detail. The practical part is an analysis of the company, its marketing mix and the current state of the communication mix. In addition, it contains analysis of the company's marketing environment and a marketing research focused on the communication mix. There are also suggestions of improvement based on the practical part's results.
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Proposal of Communication Mix in Selected Company
Matyšková, Dana ; Marko, Dávid (referee) ; Milichovský, František (advisor)
Topic of diploma thesis is communication mix of Arkon Flow Systems, s.r.o. company. It focuses on specific communication mix of a product and it compares theoretical basis with real conditions. Diploma thesis also contains communication mix improvement suggestions for the distributors, customers and end users. Benefit of this study would be production, sales and profit growth in the field of measuring and regulation instruments. Diploma thesis focuses on international markets in Latin America, especially in Peru.
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Risks of Order Processing in the Selected Company
Kozlíková, Simona ; Krecháčová, Jana (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the risks of managing the course of the order in a selected company. It is a production plant of a globally operating concern in the automotive industry, focused on the production of lights. The thesis is divided into three parts. In the first part of the thesis is presented theoretical background based on the literature related to the selected topic. The next part is an analysis of the current situation, which contains a description of the company, a description of order processing in the company and an analysis of the risks that may occur in the selected process. The design part is supposed to propose measures that will lead to minimization of the most serious risks.
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Management risks of industrial production in a company
Olbrichová, Jana ; Měcháčková, Eva (referee) ; Milichovský, František (advisor)
The purpose of my diploma thesis is to define risk management in manufacturing process of particular company. The thesis is composed of two main parts. First theoretical part defines basic terminology such as risk, examples of risk breakdown and procedures for evaluation of manufacturing process. Second practical part defines particular company, provides detail description of the manufacturing process together with risk analysis. The aim of the diploma thesis is to designate the most risky factors based on performed analysis and propose actions to their elimination.
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Proposal of Communication Mix in the Company
Smékalová, Romana ; Žanda, Lukáš (referee) ; Milichovský, František (advisor)
This thesis deals with the creation of communication mix. In the first part is defined theory about processed topic, which follows characteristic of a company for which the marketing plan is prepared. Afterward the thesis focuses on an analysis of the company which consists of the analysis of external and internal environment. External analysis is defined by situational analysis PEST and Porter’s five forces model. Internal analysis is processed by McKinsey „7-S“ and marketing mix. The result of these analyses is SWOT analyses, which defines strenghts and weaknesses of the company and opportunities and threats arising from the environment. Based on SWOT analysis are afterward evolved proposals to improve the communication mix.
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Proposal of Communication Mix in Company
Vašíček, Zdeněk ; Marko, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor’s thesis is to offer a communication mix for the restaurant La Patas. This bachelor’s thesis is divided into two parts, theoretical and practical. Theoretical part deals with basic knowledge of marketing, communication mix and marketing environment. Practical part analyses current situation and finds out problems of the restaurant. Practical part uses knowledge from theoretical part to offer improvement in marketing communication of the restaurant.
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Proposal of Communication Plan for Podlahářství Borovička
Laichman, Václav ; Šmakalová, Petra (referee) ; Milichovský, František (advisor)
This bachelor´s thesis occupied with analysis of communication plan for company Podlahářství Borovička, and then proposes on its improvement. First part includes theoretical definitions, which are contain in analysis and proposal part. Second part is focused on Podlahářství Borovička and on present-day communication plan. Further is created proposal of improvement communication plan. In the end of work are summarized the findings.
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