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Planning and evalauation of corporate strategy in online social media environment
Šulc, Miroslav ; Karlíček, Miroslav (advisor) ; Kolář, Petr (referee)
This paper researches the problem of creation an efficient strategy for the environment of online social networks, and its' evaluation. Theoretical part of the paper progresses gradually from definition of social media, its' progress into online world, brief description of historical development and finally covers strategic marketing approaches specific for this field. The practical part of the paper contains few case studies and my own social media campaign I ran for e-shop JustHappy.cz. The conclusion is a synthesis of researched ideas and proposition of step-by-step manual for preparing social media strategy. The manual is broken down to several easy-to-follow steps and should give the reader a handbook for creating his/her own campaign or project in online social media environment.
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Panel of monoclonal antibodies – alternative tool For monitoring of sperm–zona pellucida receptors localization and identification
Zigo, Michal ; Dorosh, Andriy ; Pohlová, Alžběta ; Jonáková, Věra ; Šulc, Miroslav ; Maňásková-Postlerová, Pavla
Primary binding of the sperm to the zona pellucida (ZP) is one of the many steps necessary for successful fertilization in all sexually reproducing species. Sperm bind ZP by means of membrane receptors which recognize carbohydrate moieties on ZP glycoproteins according to a well-precised sequential process. Primary-binding receptors are localized throughout the acrosomal region of the sperm surface of which many have been disclosed in various mammals. For the monitoring sperm-zona pellucida receptors in terms of localization and characterization - panel of monoclonal antibodies against proteins from the sperm surface was prepared. Antibodies were screened by immunofluorescence and Western blotting for protein localizations and competence of antibodies, respectively. Antibodies recognizing proteins localized on the sperm head and simultaneously detected by Western blot were further studied by means of immunolocalization in reproductive tissues and fluids, binding to ZP, immunoprecipitation and protein identification using MS analysis. Out of 17 prepared antibodies, 8 antibodies were simultaneously recognizing proteins localized on the sperm head and detecting proteins of interest by Western blotting. Further only 3 antibodies recognized proteins which also coincided in binding to ZP. These 3 antibodies were used for immunoprecipitation, and further protein identification of immunoprecipitates revealed that the antibodies distinguish acrosin precursor, RAB2A protein, and lactadherin P47. Acrosin and lactadherin P47 have been already detected on the sperm surface and their physiological functions in reproduction have been proposed. To our knowledge, this is the first time RAB2A has been found on the surface of sperm and its physiological function in the process of fertilization remains undisclosed.
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The Design of the Model for Funded Organization Performance Measurement and Assessment
ŠULC, Michal
The subject of this dissertation thesis is the performance of funded organizations, specifically the Czech region-founded museums. The main goal of the author is to design a model for regional museum performance measurement and assessment. The designed model is called the performance pyramid due to hierarchical layout of its elements. The model is horizontally divided into four levels, namely resources management, programs realization, functions fulfilment and mission realization. Each of the model levels consists of typical elements that can be modified or changed in order to meet the needs and specifics of each particular museum. The elements and relations between them are measured and assessed by means of performance indicators. These are, according to the model level, called inputs, outputs and outcomes indicators. The relations between the particular elements are the performance dimensions. The model distinguishes dimensions of economy, efficiency, productivity, quality and effectiveness. The model construction has been verified at the Museum Vysočiny Jihlava.
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J. S. Bach and his cantata works for bass
Šulc, Marek ; Podskalský, Miloslav (advisor) ; Podskalský, Miloslav (advisor) ; Hajóssyová, Magdaléna (referee)
The purpose of my diploma dissertation is J.S.Bach and his cantata works for bass. I divided the work into the three chapters. The first one is about Bach´s life and works. In the second chapter is the analyse of three cantatas for bass BWV 82, BWV 56, BWV 158. The third one is the list of recitaives, duets and arias for bass in Bach´s sacred cantatas. I sang the cantata " Ich will den Kreuzstab gerne tragen" BWV 56 at my graduate´s concert.
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International music festival "LÍPA MUSICA"
Šulc, Marek ; Bělor, Roman (advisor) ; Štilec, Jiří (referee)
The theme of my thesis is the International Music Festival "Lípa Musica" which is held in the north of the Czech Republic since 2000. This work briefly describes a history of the city Česká Lípa, the place of most of festival´s concerts. Next is the history of music of that place and there are also described venues for all performances. During 2000 - 2007 there were organized 6 years all in all. At the begin the festival was named as a Festival of Sacred Music Česká Lípa. In the year 2007 the name was changed and the new title nowadays is the International Music Festival "Lípa Musica". The founder of this festival is Martin Prokeš. The main organizer is the music agency Trifolium and the Civic Association Arbor. The cosponsor is the City of Česká Lípa. The festival is supported by Ministry of Culture of the Czech Republic and Liberec Region. Most of means are obtained from private enterpreneurial sources. I chose this theme because of my personal collaboration with this festival since 2007.
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Theory of behavioral finance
Šulc, Miroslav ; Kuncl, Martin (advisor)
The bachelor thesis is dedicated to behavioral finance and it's application. The thesis describes evolution of the theory till present. Theories are introduced, which forego behavioral finance, for example Expected utility theory. Just as well the newest discipline, neuroeconomics, is outlined. The application part of the thesis analyse bubble on technological market in USA 1995-2000.
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