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Using of the Czech Warmblood for the Czech Republic Mounted Police
Vlčková, Petra ; Navrátil, Jan (advisor) ; Karel, Karel (referee)
The horse evolution started with Hyracotherium, which was a small animal inhabiting forests of the Eocene. Since then, it evolved into more or less successful forms in which the conditions of the surroundings of its occurrence were reflected. When it comes to the initial usage of horses, they were used as a source of meat. Later, in the period before 4,600 years ago, evidence of the domestication of these animals emerged. Due to the improved system of breeding, horse as a draught animal and a mean of transport gradually became riding horse, which contributed not only in spreading human population, but also in influencing history of many civilizations.
Nowadays, horse is represented through a number of breeds, which are used in equestrian sport, work with cattle, horse races, in forestry labours, or as a good companion.
In addition, horse gained its irreplaceable role in the service of the Mounted Police of Czech Republic where it is daily deployed in diverse actions; for example in city and peripheral guarding, in searching for missing persons or in restoration of disturbed public peace. The most useful breed for these purposes is Czech Warmblood, where the most preferred geldings are in brown or chestnut color. High demands are placed on physiological characteristics; however, the most important criterion is the excellent character of this breed. Quality of these characteristics consists in the length of duty and in the reasons for their release from duty. Some of the most frequent reasons for the release from duty health problems and age. The release due to age is associated with strong and resistant horses.
Regarding the lineage of the police horses on duty, the best evaluated were the descendants of stallions 1154 Quick Lauro Z, Mykonos and 1028 Manillon Rouge. However, there is a correlation between these descendants and their number on active duty. After categorization of all traced stallions into relevant lineages, the lineage 1100 Przedswit became the most numerous lineages (7 stallions). Nevertheless, this lineage is not positively evaluated because of its descendants, which did not perform well on duty. Another numerous lineages were 5500 Pythagoras, 4700 Amour du Bois, Orange Peel xx-Almé Z, 67 Dark Ronald or 4800 Ladykiller XX.
The central purchase system of duty horses should help to unify these horses as well as to prolong the length of duty, via universally established criteria. Results demonstrate the unification of typological characteristics of these horses. However, the average withers height of measured horses fails to meet the requirements. Regarding the length of duty, the results were not conclusive; therefore, the hypothesis was confirmed just partially.
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Modern retail technology
VLČKOVÁ, Petra
The diploma thesis deals with analysis of these modern retail technologies and identifies current knowledge and awareness of consumers. The biggest emphasis is placed on self-checkouts. In the beginning of this thesis are described and explained the theoretical background. In the practical part there is a survey, which consist of the questionnaire research, the observation and the structured interviews. Based on these three methods there is identified how consumers and retailers perceive these technologies. The conclusion contains the evaluation of gathered information and the presentation of some options for improvement.
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Music as an Expression of the Lifestyle in the UK in 1960s. Contribution to the European Consumer Society after 1945.
Vlčková, Petra ; Soběhart, Radek (advisor) ; Kozmanová, Irena (referee)
This thesis focuses on the British music scene in the 1960s. Popular music was one of the main manifestations of consumerism and influenced the behavior of most young people. The aim of the thesis is to explain the extent in which popular music played a role in the establishment of a consumer society and, above all, the impact caused by interpreters and music groups on the lifestyle of their listeners and audiences.The thesis also examines how the British music developed in the Sixties and how it was characterized.The thesis is based on the assumption that the 1960s' is a key decade in the postwar history of modern society, a time when fundamental changes occurred in the value systems of most Western societies, notably the British. New generations of young people associated with economic prosperity surfaced at that time, fostering the development of the phenomenon of consumer society, thus changing people's lifestyles.The first part of the thesis is dedicated to economic and social assumptions of the development of the consumer society. The second part of the thesis addresses the social structure of the British society, focusing on the youth - arguably, the social extract that was most appealed by popular music. The core part of the thesis analyses the British music scene in the 1960s, with focus on the music groups and also the music industry and its impal on the lifestyle of youth.
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Consumer brands and consumer protection
VLČKOVÁ, Petra
The aim of bachelor thesis is the analysis of consumer brands. The work focuses on brand BIO - organic agriculture and the national quality brand KLASA. In the beginning of this work are described and explained the theoretical background. In the practice part is realised the marketing research for determination consumer awareness of these brands. Also, controlled-depth interview is realised with representatives of these brands. Finally, results of research are evaluated and proposals for improvement are recommended.
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Microfinance and economic crisis
Vlčková, Petra ; Mládek, Josef (advisor) ; Štěpánek, Pavel (referee)
This thesis deals with microfinance in developing countries. The first part of the work provides basic information of the origin, history and the principles of microfinancing. Another part of the work describes the various ways and possibilities of providing microfinance services, provides and compares concrete examples of microfinance institutions. Bachelor's thesis also offers informations about how to measure the effectiveness of microfinance institutions and their new alternatives. The aim of this work is to see how the current economic crisis affects individual microfinance services providers. The conclusion summarizes the findings.
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