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Marketing Communication of a Real Estate Agency
Tomášková, Lenka ; Matras, Tomáš (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with analysis of marketing communication. The theoretical part presents basic marketing and marketing communication terms. The practical part contains basic information on the reality estate office Lotos Reality. Next, it analyses the marketing communication of this specific company. By the means of questionnaire survey the proposals to improve the marketing communication were worked out and they are summarized in the conclusion
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Strategic Management of E-commerce Company
Tomášková, Lenka ; Ing.Jan Seman (referee) ; Němcová, Zuzana (advisor)
The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.
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Význam biologicky aktivních látek ve funkčních potravinách
Tomášková, Lenka
We live in tough times. We experiencing high fyzical and psychical pressure whitch corrupting our healthy livestyle. This restriction takes its toll in the form of lifestyle diseases such as diabetes mellitus or obesity. That's why I decided to concentrate my bachelor thesis to healthy nutrition in the form of functional foods. I belive that conclusions of this thesis can show the way to people whos looking for healthy life. Literary part of this work is focused to functional foods, their general characteristics and the main representatives. Furthermore, the importance of biologically active substances contained in them. I pay attention only few of them because huge range of this topic. From the group of antioxidants for example vitamin E and vitamin C and from the micronutrients selenium and carotenoids. I also examine fiber becouse of high incidence of colorectal cancer disease in the Czech Republic. The experimental part of my work is focused on phytoestrogens, their structure, content in foods and effects on human health. I'm extracting phytoestrogens using the high-performance liquid chromatography in the scope of the experiments of various plant materials.
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Studium antioxidačních látek u hroznových semen
Tomášková, Lenka
It is known, that grape seeds are rich in significant antioxidant. The issue of dealing with the analysis and comparison of antioxidant components in the seeds of Vitis vinifera in the individual varieties has not been sufficiently studied, yet. In the first part of the thesis is an extensive literature focused on a summary of the work, which study substances in the vine seeds and their effect on human health. Experimental work is focused on the study of antioxidant components in the seeds of Vitis vinifera. The experiment was used extracts of the three "normal" (Frankova, Ryzlink vlašský and Cabernet Moravia) and three interspecific varieties (Nativa, Marlen and Kofranka). Spectrometric, using three fundamentally different methods - DPPH, ABTS and FRAP was determined antioxidant activity . Spectrophotometry was further investigated the content of total polyphenolic compounds and total content of flavanols . Technique of high- performance liquid chromatography with mass spectroscopy were analyzed nine major flavonoids (apigenin, astragalin, hyperoside, isorhamnetin, kaempferol, myricetin, quercetin, quercitrin and rutin) and two procyanidins (procyanidin A2 and procyanidin B1). The highest values of antioxidant reached interspecific varieties Marlen and Nativa, at the least antioxidant components were recorded in the variety Cabernet Moravia. However, in complex evaluation, between studied of varieties were not significant differences.
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