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The Proposal of Company Marketing Mix
Čížek, Tomáš ; Horák, Ondřej (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with the analysis of company's current state. For this state's detection a marketing mix analysis and an outside and inside analysis were used. The design suggests a solution for sale increase, competitivness and new customers acquirement.
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Proposal of Communication Mix of Gardening Company Ivo Řeřucha
Killich, Ondřej ; Novák, Petr (referee) ; Milichovský, František (advisor)
The target of this bachelor thesis is after analyze improvement of communication mix in garden company Ivo Řeřucha. Theoretical part explains the basic concepts related to this questions and problems. Analytical part introduces company and its surroundings. And practical part leads to recommendations and arrangements of communication mix throught the marketing analysis. This should lead to ensure widespread awareness of the name and services of the company.
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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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The Proposal of Motivation System in the Company
Matuszná, Veronika ; Běťáková, Vendula (referee) ; Novák, Petr (advisor)
This thesis deals with the current state of a selected company’s motivation system and its subsequent optimization. The theoretical part is concerned with rating, remuneration and motivation of employees. The practical part focuses on the evaluation of To & Mi Vdf. spol, s.r.o. motivation system. The last part of this thesis describes possible recommendations that should lead to the creation of a new motivation system.
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Marketing Mix Proposal
Hradil, Martin ; Kandus, Bohumil (referee) ; Novák, Petr (advisor)
Bachelor thesis is focused on the improvement of the marketing mix, which is engaged in providing gardening services. Through the design of the marketing mix should be ensured according to individual company new customers.
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Proposal of Communication Mix of the Company GEODIS Brno
Křížová, Michaela ; Kalášek, Karel (referee) ; Novák, Petr (advisor)
This thesis describes the design of the communication mix of the geodetic company GEODIS BRNO. The first part deals with the teoretical knowledge of marketing, communication tools and communication mix. It also analyzes the current status of the company in society and its shortcomings. It focuses, in detail on the tools of communication mix used by GEODIS BRNO. In the last section suggest of an optimal solution and an evaluation of the companies its contribution to society are given.
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Proposal for the Improvement of the Motivation System in the Company
Sikorová, Anna ; Kaszperydesová, Pavlína (referee) ; Novák, Petr (advisor)
Diploma thesis is focused on motivation system in the manufacturing company Třinecké železárny, a.s. The first chapter of the thesis describes motivation and motivation system terminology. Company and its current employee motivation system are characterized in next chapter. This chapter contains also analysis of the survey. In the conclusion of this thesis there are described proposals for the improvement of the motivation system, which will lead to increase of employee satisfaction.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Marketing |Mix of Selected Hotel
Brychta, Ladislav ; Pecková, Jarmila Hnidáková (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the analysis of the current situation of the chosen hotel located in the middle of Masaryk Circuit in Brno. On the basis of analyzes, are set proposals for improving of hotel´s marketing mix. The analysis of the hotel is based on acquired theoretical knowledge. The basis for proposals of the improvement of the marketing mix is the knowledge which is gained on the basis of the analyzes.
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