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Franchising a jeho použití v praxi
Zánová, Daniela ; Křížek, Miroslav (advisor) ; Nováček, Jan (referee)
Diplomová práce je zaměřena na franchising a jeho využití v praxi. Cílem práce bylo vymezit specifika franchisingu v oblasti jazykových služeb a připravit podklady pro implementaci franchisingu v Jazykovém Institutu Praha s.r.o. Zejména se jedná o popis činností jednotlivých oddělení společnosti, vymezení potencionálních slabých míst a návrh na jejich odstranění. V další části práce jsou rozpracovány podmínky pro udělení franchisy. Součástí práce jsou také doporučení a varování pro úspěšný rozvoj a následné fungování franchisingové sítě.
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Promotional mix and marketing communication effectiveness of the company Aviva životní pojišťovna, a.s.
Kocián, Petr ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
Primary objective of this diploma thesis is to conduct analysis of promotional mix of life insurance company operating on a Czech insurance market, to review efficiency of marketing communication and express practical recommendations for optimization of communication mix and increase of efficiency of marketing communication. First, theoretical part of thesis, presents particularity of marketing a service. Promotional mix is defined as a part of the marketing mix and furthermore its components are in detail described including its application. Second, practical part of thesis, includes analysis of these components in context of reviewed company. Also specific application cases of these components of promotional mix are described including comparison with some project of competitive organizations and efficiency revision of marketing communication based on undertaken market survey.
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Podnikatelský plán Golf Chau Au cestovní agentura, s.r.o.
Nguyenová, Petra ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The main object of this thesis was foundation of a travel agency dealing with the golf tourism for wealthy Vietnamese citizens to Europe, organizing tournaments and providing additional services exclusively for the target clientele. In the theoretical part I looked at the introduction of golf as a global sport that is gaining a raising popularity each year, insight into Vietnam especially from the view of its special relationship with the Czech Republic and the definition of an entrepreneurship and a business plan. The practical part then includes the actual business plan with all the necessities and provides information on what, how, to whom and for how much the company wants to offer. The goal of this thesis was to create the right tool for establishing the company and to make a decision of meaning of this project on its basis.
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The communication strategy of a charity project
Gregová, Alena ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The work deals with the definition of basic concepts relativ to communicationstrategy. It also deals with the description and analysis of the communications mixselected charity project. This will include a summary of the result carried out its ownresearch, which examined the effectiveness of the tools of communication mix. Havingdefined the positive and negative kontrast chosen communication strategy of the project. Because of thein charitable projects and organizations over many specificcommercial organizations, and because these particularities and differences, of course, also reflected in the communication strategy, the specifics of thesedifferences, and addressed in this thesis due attention..
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Causes of failure of new firms in the market
Nestrašil, Boris ; Kešner, Martin (advisor) ; Křížek, Miroslav (referee)
The goal of the Bachelor's Thesis is to find the most frequent causes of failure of new firms in the market during the forst three years. Partial goals are to define the external and internal causes and find characteristics of entrepreneurs, which leads to the failure of the business. Thesis is beneficial for beginning entrepreneurs. They acquaint with factors, which are good to be avoided. The Thesis is based on a research among entrepreneurs, who worked in the Czech market and were forced to stop their activities. The thesis shows the most frequent causes of failure of new firms that cause entrepreneurs or managers. Shows causes of failure of new firms that are caused by external factors and that are not in the competence of executives. The main causes are inadequate planning, poor cash flow, failure of determination of final costumer and competition.
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Business plan – Development project of IRBOS, s.r.o. company
Myšák, David ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The aim of the thesis is a description of the planning, establishment and implementation of development project of IRBOS, s.r.o. company. The thesis is divided into theoretical and practical parts. The work is divided into theoretical and practical parts. The theoretical part explains and describes used terms like business, business, entrepreneur, business plan, financial plan and organizational structure of the company. The practical part is already covered by the project itself and contains information about the business plan,staffing, marketing and business strategy and financial aspects of the project.
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Political events 1938 on pages regional press.
KŘÍŽEK, Miroslav
This work describes important politic events in the year 1938 from the view of the regional periodical. Further it analyses the causations and consequences the covenant from Munich. The work is split into two main parts; in the first one is presented the press reaction to the political events in year 1938. The second part is dealing with the phenomenon of the Munich covenant, its causations and consequences that were important for the next development of Europe. My sources for this work were regional focused accessible periodical Czech press completed with special literature.
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Analysis of the communication mix in SME segment
Hlohinová, Monika ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The main goal is to carry out a detailed analysis of the communication strategy of a company working in construction industry in the Czech market. Analysis is focused on the issue of the communication mix and appropriate application of instruments, depending on specific projects. Also included is a comparison of instruments used in the communication mix of the company with instruments used in the field on the domestic or foreign markets.
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Business plan
Horáková, Ivana ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The goal of my thesis is to create a business plan focused on establishing the agency Irsky sen Ltd. Agency will arrange jobs for Czech students in Ireland. In the theoretical part there is described in general how the structure and the content of the business plan should look like. In the practical part there was used a tool of the SLEPT analysis for analyzing of environment of Ireland and its specifics. The analysis focuses on the facts which can influence the agency Irsky sen Ltd. The same tool was used to describe the Czech Republic. The next part of the thesis is the particular business plan for establishing the agency Irsky sen Ltd. In conclusion there is evaluated the establishing and running the agency Irský sen Ltd.
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