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Language and image in influencer advertising and in TV advertising
Vojtová, Petra ; Mareš, Petr (advisor) ; Saicová Římalová, Lucie (referee)
This bachelor's thesis deals with language and image of the new form of advertising - the influencer advertising which are being compared with the TV advertising. The aim of the thesis is to describe specifics of the influencer advertising, to summarize differences compared with the TV advertising. In the theoretical part of the work we deal with the language and the style of the advertising communication, the elements of the spoken communication, the social networks and the multimodality. In the practical part of the work we analyse individual levels of these speeches of the TV advertising and then the influencer advertising. In this analysis the thesis deals with phonetics and phonology, morphology, syntax, thematic construction and argumentation and the relation between the spoken word and the image. In the conclusion we summarize the conformities and the differences of these two forms of advertising.
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Reflection of the Schism of 1054 in the Marriage Policy of the Rurikids
Mareš, Petr ; Picková, Dana (advisor) ; Smrž, Pavel (referee)
In 1054, a definitive ecclesiastical schism took place, as a result of which the division of the medieval Christian world into the Latin Catholic West and the Greek Orthodox East was completed and two civilizational circles were definitively established, between which mutual misunderstanding and alienation deepened. It can therefore be assumed that this process must have disrupted or completely eliminated the contacts that the forming states of medieval Europe, or rather their rulers, who now found themselves on opposite sides of the barrier dividing the Latin and Orthodox spheres, had until now established with each other.At the same time, marriage policy, which formed an important component of these relations, had to change. The present work examines the Rurik marriage policy and its transformations in the decades following the outbreak of the ecclesiastical schism. Prior to 1054, the Rurik family intermarried with members of the ruling families of Scandinavia, Central, Western, and Southeastern Europe. Prince Yaroslav I The Wise was particularly successful in this aspect. Yaroslav, who was himself married to a Swedish princess, arranged marriages for his children with members of royal houses in Poland, Hungary or France. All these countries fell into the sphere of civilization of the Latin West...
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Analysis of selected goalkeeping activities at the 2022 World Cup in Qatar
Mareš, Petr ; Kokštejn, Jakub (advisor) ; Frýbort, Pavel (referee)
Name: Analysis of selected goalkeeping activities at the 2022 World Cup in Qatar Objectives: Analysis of selected offensive and defensive goalkeeping activities at the 2022 World Cup in Qatar, held in the autumn of 2022. Methods: The research sample consisted of goalkeepers from the four best-placed teams who participated in the matches at the 2022 World Cup in Qatar. The top teams included Argentina, France, Croatia, and Morocco. Results: We hypothesized that the overall success rate in the activity "playing with feet" (evaluated using "% success") would be higher than 56% for goalkeepers from all teams. This was not confirmed, as French goalkeepers achieved only a 53% success rate in passing. We also hypothesized that goalkeepers would make the most saves from shots taken inside the penalty area compared to other categories (g > 0.8). This was confirmed, as the category of shots inside the penalty area was significantly higher compared to other categories, with Hedges' g > 0.8. Lastly, we evaluated the insignificant differences (g ≤ 0.8) in the frequency of the parameter "distance of all types of passes" between the categories "short, medium, long." This was also confirmed, as the differences between the categories were not highly significant, with none of the categories exceeding 0.8g....
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Reduction in House Prices due to Roof Structure Defects
Mareš, Petr ; Kosová, Jaroslava (referee) ; Weigel, Lubomír (advisor)
This master’s thesis provides us into the issues of reduction of house prices due to roof structure defect. First charter takes interest in theorethical solutions for residential houses valuation with defects.Real estate survey is introduced in chapter two. The third part of this master’s thesis is focused on possible roof structure defects and malfunctions. In last charter we can find the valuation of house with defect. The main goal of this thesis is to create a procedure for the reduction of property price with roof structure defect.
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Semiconductor chip interconnection
Mareš, Petr ; Vaško, Cyril (referee) ; Novotný, Marek (advisor)
The Bachelor Thesis deals with contacting semiconductor chips using wirebonding. Opening chapters devoted to technology interconnect chips with the enviroment and materials to use. Much of this work is devoted to simulation wirebonding connections in Ansys. The simulations are engaged in examining thermomechanical stress in wires and current density at contacts.Results carried out simulations are measured with a focus on reliability and stressability of individual wirebonding connections. Part of this work is also practical measurements current stressability of wirebonding connections. At the end of the work was examined how to change the current stressability wires after the application of glue on contact.
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Automatic Library Code Detection in PE Executable Files
Mareš, Petr ; Ryšavý, Ondřej (referee) ; Kolář, Dušan (advisor)
Master's thesis describes imported functions detection in PE executables, which are from static libraries. Main reason is process automatization and analysis simplification. Detection is solved by searching prepared patterns with missmatch tolerance. Missmatch are caused by changing address during building application. Resulting application supports compiler detection and it contains patterns for MinGW32, Visual studio 2005 and C++ Builder 6.
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Selective growth of GaN layers on substrate modificated by method FIB
Mareš, Petr ; Voborný, Stanislav (referee) ; Mach, Jindřich (advisor)
The thesis deals with the selective growth of GaN crystals on the SiO2 layer. The theoretical part discusses the type of growth of ultrathin layers with focus on gallium nitride and its manufacturing. Moreover the text deals with principles of the focused ion beam and basic principles of other further methods which were used for analyzing the samples (AFM, XPS, photoluminescence spectroscopy). Experimental part consists of depositions of GaN. The silicon wafer Si(111) with native oxide SiO2 (1-2 nm) was used as a substrate. Focused ion beam was utilized to manufacture suitable structures on the substrate. Selective growth was acomplished with the use of the postnitridation method. Method of the pulse deposition was introduced with focus on increasing the volume of crystals.
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The deposition of Ga and GaN nanostructures on silicon and graphene substrate
Mareš, Petr ; Hospodková,, Alice (referee) ; Mach, Jindřich (advisor)
Presented thesis is focused on the study of properties of Ga and GaN nanostructures on graphene. In the theoretical part of the thesis a problematics of graphene and GaN fabrication is discussed with a focus on the relation of Ga and GaN to graphene. The experimental part of the thesis deals with the depositions of Ga on transferred CVD-graphene on SiO2. The samples are analyzed by various methods (XPS, AFM, SEM, Raman spectroscopy, EDX). The properties of Ga on graphene are discussed with a focus on the surface enhanced Raman scattering effect. Furthermore, a deposition of Ga on exfoliated graphene and on graphene on a copper foil is described. GaN is fabricated by nitridation of the Ga structures on graphene. This process is illustrated by the XPS measurements of a distinct Ga peak and the graphene valence band during the process of nitridation.
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Language and Style of Prosaic Works Written by Petra Dvořáková
Hlavatá, Lenka ; Mareš, Petr (advisor) ; Kuzmičová, Anežka (referee)
Diploma thesis entitled Language and Style of Petra Dvořáková's prose deals mainly with the use of substandard linguistic devices and their function in Petra Dvořáková's prose. The thesis is divided into two parts - theoretical and practical. The theoretical part introduces the author, her work and gives an outline of her position in contemporary Czech literary production. In the following chapters, the stratification and differentiation of the Czech language is discussed with an emphasis on the overview of non- literary linguistic devices. In the following, practical part, the thesis deals with the analysis of four prose works by Petra Dvořáková: Dědina (2018), Chirurg (2019), Vrány (2020) and Zahrada (2022). The analysis will be carried out according to the spelling/graphic, morphological, syntactic and lexical levels of their connection to the components of the text and their function. The thesis will conclude with an attempt to summarize all the information and to draw from it the findings that are characteristic of the author's style.
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Comparison of language and style of professional and user reviews of literary works
Fuková, Gabriela ; Mareš, Petr (advisor) ; Saicová Římalová, Lucie (referee)
This thesis focuses on comparative analysis of style and language of professional and user reviews of the book Srdce Evropy. The theoretical part describes the evolution of language and style of computer mediated language since the beginning of the internet up to present day. The theoretical part also addresses criticism and reviews. On this basis we analyse reviews published on various internet platforms such as magazines specialized on literature and culture, mail, personal blogs, book databases and social media. In the last chapter, we offer a comparison of language and style of reviews written by professionals and users. Key words online literary criticism, professional reviews, user reviews, comparison of language and style
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