Original title: Buyer Decision Process on the Market of Electric Shavers
Translated title: Buyer Decision Process on the Market of Electric Shavers
Authors: Frič, Peter ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
Keywords: buyer decision process; consumer behaviour; electric shavers; elektrické holící strojky; nákupní chování spotřebitelů; spotřebitelské chování

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/24837

Permalink: http://www.nusl.cz/ntk/nusl-76416


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses