Original title: Budování značky Century 21 na českém trhu
Translated title: Century21 brand building
Authors: Koláček, Martin ; Halík, Jaroslav (advisor) ; Schlesinger, Vojtěch (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Century21; communication mix; holistic marketing; budování značky; Century21; holistický marketing; komunikační mix

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/24442

Permalink: http://www.nusl.cz/ntk/nusl-75666


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-11-30, last modified 2022-03-03


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