Original title: Efektivita komunikace v místě prodeje
Translated title: Communication Effectiveness at Point of Sale
Authors: Kurzawa, Ondřej ; Karlíček, Miroslav (advisor) ; Jesenský, Daniel (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: dermo-cosmetics; in-store communication; marketing communication; pharmacy; planogram; point of purchase (POP); point of sale (POS); shopper marketing; visual merchandising; dermokosmetika; in-store komunikace; lékárna; marketingová komunikace; místo prodeje; plánogram; point of purchase (POP); point of sale (POS); shopper marketing; vizuální merchandising

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/23354

Permalink: http://www.nusl.cz/ntk/nusl-75348


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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