Original title: Prodejní strategie ISIC/ITIC firmy GTS Alive
Translated title: The sales strategy of ISIC/ITIC by company GTS Alive
Authors: Böhm, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Tato bakalářská práce zkoumá prodejní a marketingovou strategii firmy GTS Alive, která má jako jediná právo vydávat průkazy ISIC, ITIC a IYTC na území České republiky. Autor v ní analyzuje současnou strategii firmy a situaci na trhu se studentskými průkazy a v závěru navrhuje úpravu strategie na příští dva roky. This thesis is analyzing sales and marketing strategy by company GTS Alive that is the only company that can issue ISIC, ITIC and IYTC identification cards in the Czech Republic. The author is analyzing current strategy and situation in the student's cards market. In the conclusion, he is proposing new modified strategy for the company.
Keywords: ISIC; ITIC; Sales strategy; ISIC; ITIC; Prodejní strategie firmy

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/25427

Permalink: http://www.nusl.cz/ntk/nusl-74428


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses