Original title: Lifestyle market segmentation - efficiency and ethical issues
Translated title: Tržní segmentace podle životního stylu - Efektivnost a etické aspekty
Authors: Pilstl, Michaela ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
Document type: Master’s theses
Year: 2010
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: Efficiency; Ethics; Lifestyle market segmentation; Efektivnost; Etika; Tržní segmentace podle životního stylu

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/26678

Permalink: http://www.nusl.cz/ntk/nusl-73795


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share