Original title: Analysis of the Spirits Market and Potencial Implications for Marketing Strategy in Macedonia
Translated title: Analyses of the Spirits Market and Possible Implications for Marketing Strategy in Macedonia
Authors: Antovska, Stojna ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
Document type: Master’s theses
Year: 2010
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: alcohol; alcohol advertising; alcohol legal regulations; drinking cultures; Macedonian spirits market; market analysis; marketing strategy; micro and macro environment; PEST analysis; social media; spirits brands; spirits industry; alkohol; kultura pití alkoholických nápojů; lihový průmysl; makedonský trh lihovin; marketingová analýza; mikro a makro prostředí; PEST analýza; právní regulace lihovin; reklama na lihoviny; sociální média; tržní strategie; značky lihovin

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/28954

Permalink: http://www.nusl.cz/ntk/nusl-71819


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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