Original title: Language beliefs and beliefs on multilingualism of different agents in an international company
Authors: SÁNCHEZ CAMACHO RODRÍGUEZ DE GUZMÁN, Javier
Document type: Master’s theses
Year: 2024
Language: eng
Abstract: As globalization progresses, multilingualism has become increasingly valuable for international companies, and in some cases indispensable. Companies have to navigate a complex linguistic environment, interacting with customers, partners and employees who speak a wide range of languages. Despite the growing attention paid to multilingualism, little research has been carried out into how linguistic beliefs and perceptions influence multilingual practices within these companies. Understanding these beliefs is essential, as they shape communication strategies, influence employee integration and affect organizational performance. In international business, knowledge of multilingual practices strengthens cooperation with global partners, improves communication with cross-border customers and facilitates market penetration, offering competitive advantages. In sociolinguistics, research into multilingualism broadens our understanding of language use in professional contexts, revealing the complexity of multilingual and multicultural dynamics in the multilingual business world.
Keywords: corporate culture; employee integration; globalization; intercultural communication; international companies; language beliefs; language policies; multilingual practices; multilingualism; sociolinguistics; workplace diversity
Citation: SÁNCHEZ CAMACHO RODRÍGUEZ DE GUZMÁN, Javier. Language beliefs and beliefs on multilingualism of different agents in an international company. České Budějovice, 2024. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/70819

Permalink: http://www.nusl.cz/ntk/nusl-653108


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Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses
 Record created 2024-09-28, last modified 2024-09-28


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