Original title: Factors of Moving Towards a Sustainable Consumption of Fashion Products
Authors: BATSUURI, Nomin
Document type: Master’s theses
Year: 2023
Language: eng
Abstract: The purpose of this thesis is to identify and understand factors that influence the transition towards sustainable consumption of fashion products. The aim is to provide an overview of the sector which can assist in enabling stakeholders, including producers, retailers, consumers, and policymakers, to recognize the relevance of adopting sustainable practices in the industry and thereby contribute to addressing current environmental and social challenges. This paper explores various factors related to sustainable consumption, including the importance of sustainable and responsible consumer behavior, the role of brands involvement in promoting sustainability, the adoption of smart and innovative practices across the entire production and consumption process. By examining these factors, the research aims to contribute to a comprehensive understanding of the challenges and prospects associated with sustainable fashion, thus providing potential pathways for improving the current industry.
Keywords: brands commitment; circular fashion; consumer behavior; fashion industry; fast fashion; social marketing; sustainable fashion
Citation: BATSUURI, Nomin. Factors of Moving Towards a Sustainable Consumption of Fashion Products. České Budějovice, 2023. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/70792

Permalink: http://www.nusl.cz/ntk/nusl-653107


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Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses