Název: Factors of Moving Towards a Sustainable Consumption of Fashion Products
Autoři: BATSUURI, Nomin
Typ dokumentu: Diplomové práce
Rok: 2023
Jazyk: eng
Abstrakt: The purpose of this thesis is to identify and understand factors that influence the transition towards sustainable consumption of fashion products. The aim is to provide an overview of the sector which can assist in enabling stakeholders, including producers, retailers, consumers, and policymakers, to recognize the relevance of adopting sustainable practices in the industry and thereby contribute to addressing current environmental and social challenges. This paper explores various factors related to sustainable consumption, including the importance of sustainable and responsible consumer behavior, the role of brands involvement in promoting sustainability, the adoption of smart and innovative practices across the entire production and consumption process. By examining these factors, the research aims to contribute to a comprehensive understanding of the challenges and prospects associated with sustainable fashion, thus providing potential pathways for improving the current industry.
Klíčová slova: brands commitment; circular fashion; consumer behavior; fashion industry; fast fashion; social marketing; sustainable fashion
Citace: BATSUURI, Nomin. Factors of Moving Towards a Sustainable Consumption of Fashion Products. České Budějovice, 2023. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Instituce: Jihočeská univerzita v Českých Budějovicích (web)
Informace o dostupnosti dokumentu: Plný text je dostupný v digitálním repozitáři JČU.
Původní záznam: http://www.jcu.cz/vskp/70792

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-653107