Consumer behaviour on the market with meat in Libya

Elghawi, Elshames

Abstract ELGHAWI, E. Consumer behavior on the market with meat in Libya. Bachelor thesis. Mendel University in Brno, 2015. This bachelor thesis aims to characterize the consumer behavior of Libyan consumers when shopping for meat products. In order to achieve that available secondary data was analyzed. As a source of primary data a questionnaire survey with 29 individuals. Data was collected in period November 2014 through April 2015 with both print and online version of questionnaires. For all parameters frequencies were calculated and for selected ones also means, modes and medians. Also author's personal experiences were used as a source to help complement the extremely limited secondary data. Meat consumption in Libya is very high, with the highest level of consumption of chicken, lamb and camel meat.

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