Original title: Guerilla kampaň společnosti Mona, s. r. o.
Authors: Wagner, Jiří
Document type: Bachelor's theses
Year: 2008
Language: cze
Keywords: buzz marketing; guerilla marketing; reklamní kampaň

Institution: Mendel University in Brno (web)
Document availability information: Available in the digital repository of Mendel University.
Original record: http://is.mendelu.cz/zp/index.pl?podrobnosti=21668

Permalink: http://www.nusl.cz/ntk/nusl-630238


The record appears in these collections:
Universities and colleges > Public universities > Mendel University in Brno
Academic theses (ETDs) > Bachelor's theses