Original title: Konkurenční strategie společnosti
Translated title: Corporate Competitive Strategy
Authors: Smejkalová, Dagmar ; Martinovičová,, Dana (referee) ; Bartes, František (advisor)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Tato diplomová práce se zabývá problematikou konkurence a konkurenční strategie ve společnosti ABC, s.r.o. Vyhodnocuje současný stav a navrhuje efektivní řešení pro společnost ABC, s.r.o. vzhledem ke konkurenci na trhu. This thesis deals with the competition issue and the competitive strategy in the company ABC Ltd. It gives an analysis and an evaluation of the current state and proposes an effective method of solution for the company ABC Ltd. with regard to the market competition.
Keywords: Competition; conflict; market; strategy; vision; Konkurence; strategie; střet; trh; vize

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/17362

Permalink: http://www.nusl.cz/ntk/nusl-606788


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses