Original title: Branding a webová prezentace společnosti na B2B trhu
Translated title: Branding and Company Website in B2B Market
Authors: Priščák, Miroslav ; Neuwirth, Bernard (referee) ; Luhan, Jan (advisor)
Document type: Bachelor's theses
Year: 2018
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Bakalárska práca je zameraná na návrh a vytvorenie webovej prezentácie spoločnosti pôsobiacej na B2B trhu vrátane návrhu jej značky a vizuálneho štýlu. Kľúčová je využiteľnosť vytvorených výstupov v praxi. Bachelor thesis is focused on designing and creating a web presentation of a company operating on the B2B market, including its brand design and visual style. Created outputs should have practical usefulness.
Keywords: brand; branding; web presentation

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/83456

Permalink: http://www.nusl.cz/ntk/nusl-597766


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses