Original title: Návrh na zvýšení konkurenceschopnosti maloobchodní firmy Petr Kurimai
Translated title: Proposals for Small-scale Retail Business of Petr Kurimai Competiveness Improvement
Authors: Kurimai, Radim ; Staňková, Marie (referee) ; Beranová, Michaela (advisor)
Document type: Bachelor's theses
Year: 2007
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalářská práce se zabývá problematikou konkurenceschopnosti drobného maloobchodu. Obsahuje návrhy možností zvýšení konkurenceschopnosti firmy Petr Kurimai. The bachelor´s thesis deals with competitiveness of small-scale retail. It contains proposal for Petr Kurimai firm´s competitiveness improvement.
Keywords: Competitiveness; Customer; Marketing; Pride; Cena; Konkurenceschopnost; Marketing; Zakazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/27822

Permalink: http://www.nusl.cz/ntk/nusl-580337


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses