Original title: Analýza obchodního potenciálu zákazníků na základě business intelligence a statistiky
Translated title: Analysis of Customers' Business Potential Based on Business Intelligence and Statistics
Authors: Šípeková, Alexandra ; Neuwirth, Bernard (referee) ; Dydowicz, Petr (advisor)
Document type: Master’s theses
Year: 2018
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Cieľom tejto diplomovej práce bolo zhrnúť existujúce poznatky o Business Intelligence a poukázať na prínosy, ktoré prináša využívanie aplikácií v spoločnosti. Táto práca preto obsahuje teoretické východiská a praktické poznatky o Business Intelligence, použité technológie a prístupy, ale aj návrh k jej zlepšeniu doplnené o komentáre s odôvodnením. Ďalej je zmapovaný praktický príklad s využitím BI nástrojov. The aim of this diploma thesis is to summarize existing facts about Business Intelligence and to point out the benefits of using those applications in the company. This thesis therefore contains both theoretical and practical findings regarding Business Intelligence, used technologies and attitudes, and also areas for improvement with suggested solutions. Moreover, there is mapped a practical example with implementation of BI tools.
Keywords: Business Intelligence; dashboard; marketing; Power BI; report; RIPRAN; The Lewin Model of Change

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/82296

Permalink: http://www.nusl.cz/ntk/nusl-554430


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses