Original title: Neuromarketing: emocionální apely v reklamách v odvětví cestovního ruchu
Authors: Sokolová, Simona
Document type: Master’s theses
Year: 2023
Language: cze
Abstract: [cze] [eng]

Keywords: advertising; cestovní ruch; emocionální apely; emotional appeals; neuromarketing; reklama; tourism

Institution: Mendel University in Brno (web)
Document availability information: Available in the digital repository of Mendel University.
Original record: https://is.mendelu.cz/zp/index.pl?podrobnosti=120247

Permalink: http://www.nusl.cz/ntk/nusl-540143

The record appears in these collections:
Universities and colleges > Public universities > Mendel University in Brno
Academic theses (ETDs) > Master’s theses
 Record created 2024-02-18, last modified 2024-02-18

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