European attitudes towards 'Belt and Road' initiative: new chinese soft power mechanism?

Kachlíková, Eva

China’s rise raised negative emotions within the international area. China makes an effort to rebrand the country’s image through soft power and position itself as a responsible and attractive international partner. This thesis aims to shed light on European perception towards China’s global project Belt and Road Initiative, mainly how BRI is perceived in the EU through media analysis and how BRI contributed to the improvement of Chinese soft power. The primary objective of this research is to find an answer what is the EU perception towards Belt and Road Initiative and how has BRI contributed to the improvement of China’s soft power. The theoretical part defines the European perception of China in the framework of the EU-China relations. In this context, the global phenomenon BRI is defined. This description of the actions of the ground addresses to narrative what new brought BRI into the image of China. The practical part deals with media discourse analysis in selected countries. More than six hundred articles related to BRI were analysed.

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