Original title: Manipulace v marketingové komunikaci
Translated title: Manipulation in marketing communication
Authors: BURIANOVÁ, Denisa
Document type: Master’s theses
Year: 2022
Language: cze
Abstract: [cze] [eng]

Keywords: adversing; ethical marketing; generation Y; influencer marke-ting; manipulation; marketing communication; sales promotion; etický marketing; generace Y; influencer marketing; manipulace; marketingová komunikace; podpora prodeje; reklama
Citation: BURIANOVÁ, Denisa. Manipulace v marketingové komunikaci. České Budějovice, 2022. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/63857

Permalink: http://www.nusl.cz/ntk/nusl-517959


The record appears in these collections:
Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses
 Record created 2023-01-15, last modified 2023-01-15


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