Konflikt a rétoriky v izraelském třetím sektoru: liberální nevládní organizace v diskurzu Im Tirtzu

Kůstková, Daniela

The present thesis is concerned with the ideological conflict between liberal and conservative NGOs operating in Israeli civil society. I examine this topic through the rhetoric of the conservative Zionist NGO Im Tirtzu, whose materials I subject to critical discourse analysis. In the discourse, I focus on the way Im Tirtzu depicts the New Israel Fund, a major sponsor of Israeli liberal NGOs. My analysis shows that Im Tirtzu makes extensive use of arguments that aim to create a sense of security threat stemming from activities of these liberal actors. Im Tirtzu presents the activities of liberal NGOs as a risk to the lives of Israeli citizens, the democratic and Jewish character of the state of Israel, and as a legal war destroying the Israeli judicial system. The thesis further explores strategies by which the movement seeks to win public support: I conclude that in order to engage a broader section of the Israeli public, Im Tirtzu stays away from including religion in its campaign, offers media content on various platforms, and avoids presenting controversial practical implementations of its agenda.

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