Original title: Věk konzumu: konvergence reklamy a redakčních článků v časopisech pro ženy
Translated title: The Age of Consumerism: The Convergence of Advertising and Editorials in Women's Magazines
Authors: Jandík, Martin ; Müller, Karel (advisor) ; Křížek, Zdeněk (referee)
Document type: Bachelor's theses
Year: 2013
Language: cze
Keywords: advertising appeal; consumer society; marketing communication; women's magazines; konzumní společnost; marketingová komunikace; reklamní apel; časopisy pro ženy

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/51601

Permalink: http://www.nusl.cz/ntk/nusl-479820


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses