Original title:
Marketingová komunikace Hypo stavební spořitelny 2007/2008
Translated title:
Marketing communication of Hypo building savings bank 2007/2008
Authors:
Kratochvíl, Viktor ; Halada, Jan (advisor) ; Hejlová, Denisa (referee) Document type: Bachelor's theses
Year:
2010
Language:
cze Abstract:
[cze][eng] Diplomová práce "Marketingová komunikace HYPO stavební spořitelny 2007/2008" pojednává o aktivitách marketingové komunikace HYPO stavební spořitelny od března 2007 do března 2008. Cílem práce je popsat jednotlivé aktivity marketingové komunikace tohoto subjektu a dále analyzovat cíle jeho marketingové komunikace. Hodnotí vliv komunikační strategie na vnímání subjektu veřejností.Diploma thesis " Marketing communication of HYPO building savings bank 2007/2008 " deals with the activities of marketing communication of HYPO building savings bank between March 2007 and March 2008. The purpose of this thesis is to describe individual activities of marketing communication of this subject and to analyze goals of its marketing communication. The thesis evaluates the impact of the communication strategy on the public's perception of the subject.
Institution: Charles University Faculties (theses)
(web)
Document availability information: Available in the Charles University Digital Repository. Original record: http://hdl.handle.net/20.500.11956/22057