Original title: Product placement jako prostředek marketingové komunikace. Analýza výskytu product placementu ve vybraných českých filmech po roce 2000.
Translated title: Product placement as a mean of marketing communication. Analysis of product placement in selected Czech Films after 2000.
Authors: Kollerová, Kristýna ; Bezouška, Martin (advisor) ; Halada, Jan (referee)
Document type: Bachelor's theses
Year: 2009
Language: cze

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/108486

Permalink: http://www.nusl.cz/ntk/nusl-475442


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses