Original title: Event, jedna z forem marketingové komunikace
Translated title: Event as One of the Forms of Marketing Communication
Authors: Prokopová, Lucie ; Křížek, Zdeněk (advisor) ; Janeček, Petr (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Keywords: competitor analysis; consumer segmentation; Event; event marketing; marketing communication mix; marketing mix; typology of event-marketing activities; analýza konkurence; Event; event marketing; marketingový komunikační mix; marketingový mix; segmentace zákazníka; typologie event-marketingových aktivit

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/42916

Permalink: http://www.nusl.cz/ntk/nusl-473802


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses