Strategy proposal for private grammar school

Škantárová, Petra

This bachelor thesis is focused on creating a strategy for private grammar school. The first part of the thesis consists of a literature review, where strategic management and public sector are described. In following section, results are described for the case of Pražské humanitní gymnasium. These include analysis of the internal and external environment. When analyzing the external environment, PESTE analysis and Porter's five forces analysis are used. Principle of key factors is used for analysis of the internal environment. Afterwards, IFE and EFE Matrix help identify the most important factors, which were then used in SWOT analysis. Using the SWOT analysis, four strategies are created, from which one is chosen as a final strategy for realization and evaluated from the economical point of view.

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