Original title: Výzkum strategie čínských automobilových podniků při vstupu na zahraniční trhy
Translated title: Research on the Strategy of Chinese Automobile Enterprises Entering Overseas Markets
Authors: Bai, Xuanbin ; Balcar, Petr (advisor) ; Stříteský, Vladimír (referee)
Document type: Master’s theses
Year: 2019
Language: eng
Abstract: At present, Chinese auto companies face many opportunities and challenges when they enter overseas markets. How to determine a clear and appropriate overseas development strategy and implement it effectively is of great significance for Chinese auto companies to correctly realize the development of overseas markets and realize the development of China's auto industry. Based on the global automotive market, this paper analyzes their strategies by analyzing the precedents of Chinese auto companies entering overseas markets, comprehensively considering the choice of targets, markets and periods, and helping Chinese auto companies to choose their overseas strategies in light of their own development status. At the same time, by comparing the strategies of domestic and foreign well-known automobile companies to explore overseas markets, I summarize the suggestions on how to formulate overseas development strategies for auto companies at different stages of development. At the same time, this paper compares and analyzes the strategic choices of well-known automobile companies at home and abroad when expanding overseas markets, and considers how to apply enterprise resources to the strategy according to the objective environment of the target market at different stages of enterprise development. Finally,...
Keywords: marketing strategy; performance management; strategic management; marketingová strategie; strategické řízení; řízení výkonnosti

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/110182

Permalink: http://www.nusl.cz/ntk/nusl-406252


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses