Original title: Electrooculography in Marketing
Authors: Fajmon, František
Document type: Papers
Language: cze
Publisher: Vysoké učení technické v Brně, Fakulta elektrotechniky a komunikačních technologií
Abstract: This article delas EOG analysis for marketing studies. Evaluation is performed using three methods. Data was recorded from 10 respondents. Proposed algorithm is realized in Matlab workspace.
Keywords: blink detection; EOG; marketing
Host item entry: Proceedings of the 22nd Conference STUDENT EEICT 2016, ISBN 978-80-214-5350-0

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/83932

Permalink: http://www.nusl.cz/ntk/nusl-383650


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Conference materials > Papers