Národní kulturní instituty: Případová studie Francouzského institutu a Ruského centra pro vědu a kulturu

Zakharova, Oleksandra

in English This study of the Institut Français (IF) and the Russian centre of science and culture (RCSC) is significant because it reveals different models of functioning for a cultural centre in an international global context. The main purpose of the paper was to analyse the differences between the two cultural centres (IF and RCSC) and figure out in which way these differences influence the development of the cultural centres abroad. According to our main goal we operate within conceptual and theoretical framework: the national culture and soft power (as reasons of the development of national cultural centres), the globalization (as a condition of their development), the nation branding (as the result of their functioning). Moreover, this paper supports the hypotheses that national cultural centres abroad define their cultural strategies whilst facing the realities of other countries and that the roles of managers of cultural centres are fundamental. This work is divided into three main chapters. The first explains why the IF and RCSC centres were created by analysing the history of their transformations. We examine the reasons for the increasing amount of national cultural centres to provide the most efficient soft power. The second chapter addresses the question of where they are located. We...

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