The Problems of PR Agencies

Prytoliuk, Anna

Public relations is a deliberate, planned and sustained effort to establish and strengthen mutual the understanding between an organization and its clients. Today, public relations is a full-value institute which is fundamental from both theoretical and practical perspectives. The aim of the current thesis is to investigate the existing issues and problems in the activities of PR agencies. Also, to outline the main problems which may exist in the practice of PR agencies and to investigate those problems in the practical activities of selected Eastern European and Czech companies, to draw conclusions on how the problems in the practice of Eastern European and Czech companies compare and differ and to provide recommendations for the analyzed companies to minimize the negative effects of those problems. Both parts of the topic were analyzed: theoretical part from literature gave the base for the practical interview with managers of selected companies, which provided a complex picture of the topic.

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