Original title: Vnímání internetové reklamy v české internetové populaci a její segmentace
Translated title: Perception of Online Advertising in the Czech Online Population and its Segmentation
Authors: Kostelník, Martin ; Koudelka, Jan (advisor) ; Závada, Václav (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: descriptive analysis; market segmentation; online advertising; qualitative research; quantitative research; deskriptivní analýza; internetová reklama; kvalitativní výzkum; kvantitativní výzkum; segmentace trhu

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69723

Permalink: http://www.nusl.cz/ntk/nusl-359950


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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