Original title:
Působení televizní reklamy na vnímání značky lidmi ve věku 18 - 30 let
Translated title:
The Effects of Television Advertising on Brand Perception by People Aged 18 to 30 Years
Authors:
Šefčíková, Aneta ; Křížek, Zdeněk (advisor) ; Müller, Karel (referee) Document type: Bachelor's theses
Year:
2013
Language:
cze
Institution: Charles University Faculties (theses)
(web)
Document availability information: Available in the Charles University Digital Repository. Original record: http://hdl.handle.net/20.500.11956/53944