Original title:
Reklama značky - prohlubování rozdílu mezi značkou a produktem
Translated title:
Brand Advertising - The Widening Difference between Brand and Product
Authors:
Oulová, Soňa ; Křížek, Zdeněk (advisor) ; Říha, Daniel (referee) Document type: Bachelor's theses
Year:
2011
Language:
cze
Institution: Charles University Faculties (theses)
(web)
Document availability information: Available in the Charles University Digital Repository. Original record: http://hdl.handle.net/20.500.11956/49767