Original title: Reklama: právní regulace a etický kodex Rady pro reklamu
Translated title: Advertising: Regulation and Code of Ethics of The Council for Advertising
Authors: Marušáková, Markéta ; Švarc, Zbyněk (advisor) ; Boháček, Martin (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: Pojmy z oblasti regulace reklamy. Regulace reklamy z hlediska obsahu a objemu. Kodex reklamy a Rada pro reklamu. Dozor nad reklamou. Obrana proti nevyžádané reklamě.

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/5600

Permalink: http://www.nusl.cz/ntk/nusl-3041


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses