Original title: Komparace marketingové strategie kamenných a internetových sázkových kanceláří
Translated title: Comparation of marketing strategy "stone" and internet betting offices
Authors: Hlavina, Jan ; Jaklová, Jana (referee) ; Šíma, Jan (advisor)
Document type: Master’s theses
Year: 2009
Language: cze
Abstract: Tato diplomova prace se zabyva komparacf marketingovych strategif ,,kamennych" a internetovych sazkovych kancelaff. Je rozdelena na teoretickou a analytickou cast. Vteoreticke casti diplomova prace definuje obecne pojem marketingu, metody hodnocenf marketingu a marketingovych strategif a druhy zakladnfch marketingovych strategii pouzi'vanych podnikatelskymi subjekty. V analyticke casti pak diplomova prace vymezuje legislativni ramec, ktery je zavazny pro sazkove kancelare provozujici sazky a loterie v Ceske republice a obecne popisuje i soucasny stav a budoucf trendy v oblasti sazek, loterif a sazkovych kancelarf v Ceske republice, informuje o Asociaci provozovatelu kurzovych sazek a popisuje zakladnf ekonomicke ukazatele sazkovych her a loterii. Zejmena vsak analyticka cast diplomove prace obsahuje identifikaci nejvyznamnejsfch ..kamennych" a internetovych sazkovych kancelan, komparaci jejich marketingu prostrednictvfm marketingoveho mixu 4P a definovanf aplikovanych marketingovych strategif jednotlivymi sazkovymi kancelafemi. Klicova slova: marketingove strategic, sazky, sazkove kancelare, loterie Summary: This thesis deal with comparation of marketing strategy " stone" and Internet betting office. Is divided on theoretic and practical part. Is divided on theoretic and practical part. In...

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/20269

Permalink: http://www.nusl.cz/ntk/nusl-274773


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses