Original title: Corporate identity v rodinnom podniku
Translated title: Corporate Identity for family business
Authors: Cerulík, Michal ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
Document type: Master’s theses
Year: 2014
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: Corporate communication; Corporate culture; Corporate design; Corporate identity; Family business; Firemní dizajn; Firemní identita; Firemní komunikace; Firemní kultura; Rodinný podnik

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/52528

Permalink: http://www.nusl.cz/ntk/nusl-264320


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-03-28, last modified 2022-03-03


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