Název: The Effect of Valence Message Framing on the Continued Influence Effect.
Překlad názvu: Framing and its Effect on Misinformation
Autoři: Bank, Shanna ; Pauknerová, Daniela (vedoucí práce) ; Procházka, David Anthony (oponent)
Typ dokumentu: Diplomové práce
Rok: 2015
Jazyk: eng
Nakladatel: Vysoká škola ekonomická v Praze
Abstrakt: [eng] [cze]
The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced. The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced.
Klíčová slova: Misinformation; Negations; Regulatory Focus Fit; The Continued Influence Effect; Valence Message Framing; Misinformation; Negations; Regulatory Focus Fit; The Continued Influence Effect; Valence Message Framing

Instituce: Vysoká škola ekonomická v Praze (web)
Informace o dostupnosti dokumentu: Dostupné v digitálním repozitáři VŠE.
Původní záznam: http://www.vse.cz/vskp/eid/52301

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-264060


Záznam je zařazen do těchto sbírek:
Školství > Veřejné vysoké školy > Vysoká škola ekonomická v Praze
Vysokoškolské kvalifikační práce > Diplomové práce