Original title: The Effect of Valence Message Framing on the Continued Influence Effect.
Translated title: Framing and its Effect on Misinformation
Authors: Bank, Shanna ; Pauknerová, Daniela (advisor) ; Procházka, David Anthony (referee)
Document type: Master’s theses
Year: 2015
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]
The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced. The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced.
Keywords: Misinformation; Negations; Regulatory Focus Fit; The Continued Influence Effect; Valence Message Framing; Misinformation; Negations; Regulatory Focus Fit; The Continued Influence Effect; Valence Message Framing

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/52301

Permalink: http://www.nusl.cz/ntk/nusl-264060


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses