Original title: Sémantický diferenciál jako metoda zjišťování positioningu a jeho závislost na kontextuálních podmínkách
Translated title: Semantic differential as a method of detecting positioning and its dependence on contextual conditions
Authors: Petrová, Dominika ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: experiment; positioning; semantic differential; semantic profile; experiment; positioning; sémantický profil; Sématnický diferenciál

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/53285

Permalink: http://www.nusl.cz/ntk/nusl-262244


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-01-04, last modified 2022-03-03


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